Universal printing has offered business
card design and printing services since 1985. With our 35+ years of experience, we have achieved expertise with business card design and printing. The business
card contains the service and contact details of your business. It makes a first
impression on the receiver's mind. It is known as a marketing tool.
Business cards play a significant role in creating opportunities. They help increase sales due to the power of personal networking. Remember that with a solid networking plan, your business can build a true brand identity. Business cards help significantly in creating a chain of personal relationships.
Name on the business card is very important. No-name cards are pretty much useless because prospects want to connect with an actual person, not some anonymous “contact.” A name and job title let people know who your client is and what they do.
Card receiver need to trust not only cardholder, but also the brand of the cardholder represents. When client is working for a company, you can add company logo to establish trust.
Phone number is extremely important in business card. Many people talking on phone rather then website or mail, because it is more personal. If you are dealing with multiple phone number, it is necessary to mention the label of the phone number. You should avoid non business phone number.
Normally people pair email and web together. So, anyone can easily contact your client directly or visit website. One can only use professional email address along with phone number.
It’s always a good idea to only promote the social media presence that’s most relevant to your client’s brand. Choosing which social profile to include is a complicated process, so be sure to consider the nature of business.
It’s unnecessary and bulky, just like a physical address on a card for someone who only works online. When your client has a strong web presence, you can skip the address to save space. Only include it when your client relies on in-store visitors.
QR codes occupy a lot of space, but they’re still the most efficient way to link printed and online materials together. They’re visually cleaner than URLs, making them the perfect combination of professional and casual. You can link them to a client’s website, or you can use them in other creative ways.
If you need address in the business card after all. Instead of worrying about how much space it’s occupying, why not go all out and put a map on the back of the card?
The landscape format is the most common orientation used in business cards. On a positive note, it is easy to read landscape formats quickly especially when they are sitting in a card holder. Landscape format can be printed by every printer. On the negative side, it is almost too common. Since most designers use landscape, it’s typically not a unique execution and is hard to stand out from the crowd.
The portrait format definitely has a more elegant and cleaner look for business card. Portrait cards can be printed by any printer, just like landscape cards. The main problem is that this layout is hard to read when the card is placed in a business card holder, but beyond this they are perfect.
If you really want to be a unique business card then a square or special cut is the way to go. It’s an eye catching way to present a business card to clients because it’s totally different from standard cards. Many printers offer business cards in square format. And some printers can cut a card in any shape like a droplet or circle. But note that not every printer can print these unique shapes. Again, the negative effect is trying to fit the cards in a business card holder. The costs of special cuts are quite a bit higher than regular cards.
This is the most used material for business cards. Printing companies have different types of paper like, from thin to thick and uncoated to coated. There are even different shades of white to choose from but keep in mind that you need to check out each printer because different printers use different paper. Just like paper can vary in weight and color, the price can vary as well. You can get a very thin paper for a low price but the quality of such paper isn’t great. Thin paper tends to crack easily and it ends up looking like it was folded or scratched. It’s better to invest a little more money and go with thick paper.
Most clients who have used plastic cards don’t want to use them again. Why? They are great to touch and can’t fold like paper, but they are quite more expensive than even the thickest paper card. For most clients there is no real reason to pay more money when good ole’ paper will do. Please note, that not every printer offers plastic business card prints. You should let your printer know if the cards are transparent, frosted or opaque. It is important that you think about transparency while designing since you can see everything from the front side on the back.
This is one of the favorites since there are different execution possibilities and it’s a unique material. You can do more unique cut outs because the edges won’t rip as easily as with paper cards. The biggest problem is the high production price and finding a printer that will be able to specifically print on this material. There are tons of other materials you can use like wood, fabric, etc. The key is pick what’s best for your client, his business, and of course his budget.
Some of the points that you should consider to ensure that your business cards are perfect are as follows
You must select a simple template and keep the design of the card simple. But at the same time, the card should indicate the particular industrial sector your business enterprise belongs to. Say, for instance, you are a restaurateur, then you must have specific images or symbols that indicate you own a restaurant. This is necessary to ensure that your customers can associate with your business enterprise and your brand. In the case of other types of industrial sectors, it is essential to choose suitable designs. But for some business enterprises like accountancy firms, law firms or other similar service providing companies, it is essential to keep the design of the business cards sleek and straightforward. Depending on the particular industrial sector that your firm belongs to, you have to select a suitable design for your business cards.
When it comes to printing business cards, it is vital to ensure that the logo is visible. The logo helps your customers associate with your brand. For any business enterprise to thrive and become successful, ensuring that the logo becomes one of their firm’s most well known features is essential. This allows customers to understand that they are dealing with a firm of repute and that the business enterprise is a credible one. When you get your business card printed, it is essential to have the logo printed on the card’s front face. This will help your customers understand your company’s brand easily and associate with it without any difficulty.
Entrepreneurs often make the mistake of putting too many phone numbers on business cards. This makes the cards look unnecessarily busy and challenging to understand. It also confuses the customer as to which number to call to get in touch with you. If you have a business card that provides customers with an opportunity to connect with your company, mention your office’s phone numbers. You need not give your personal numbers on the business card.
You can have a separate set of personal cards printed which you can give to your loyal customers, in case you want them to get in touch with you. However, it is always better to provide customers with business cards with the phone numbers of your office’s customer service and reception. If you have specific extensions that are important, you can mention these in the card. But it is essential to limit the number of phone numbers mentioned on the business cards.
The color scheme of the business card should be such that it does justice to your corporation and the products and services offered by it. Your business card should catch the prospective customer’s eye, and for that, the color scheme of the card should be perfect.
You can discuss the color scheme of your business card with the printing company experts to understand which is ideal for your company. When you select a color scheme, it is also essential to ensure that it not too bright. It should be perfect to attract the person you are giving it to and stand out amongst your competitors.